Ways in Which You Can Build a Successful Reseller Business

The reseller market may seem like one that is saturated with so many players that you will rarely get room to compete or even sign up 10 customers, but nothing could be further from the truth. There are numerous entrepreneurs who start a DNS company and within a short time, are able to sign up tens of thousands of customers and generate hundreds of thousands of dollars in revenues. How do they do it?

One of the key success factors of the resellers that make it big in the business is that they are intensely focused on providing value-added services and also engaging with their customers and user community. Buyers are not used to top quality and highly personalized services when it comes to hosting with the big players so if your DNS company is offering these, it is one of the best ways to build an industry reputation and market for your products.

The first step towards the set up of a profitable DNS company is by choosing a reliable hosting service provider, but there is more that you could do as a reseller in order to grow your market share. Business is not going to simply pick up and deliver incredible sales all at a go. There are some resellers who made almost zero sales in their first year, so if you are able to make as many as 10 or 20 sales in your first year in business, then you are on the right path to success as a reseller. You will need a solid working strategy as well as the patience of the entrepreneur in order to build your reseller business successfully. You do not, however, have to spend years in order to really break even in order to make those big sales. With the right business sense and the right strategy, you could begin doing it big even in your first year. Here are some tips on how you can do this right and begin making sales relatively faster:


Specialization is very key to building a successful reseller business. Start by building your skills sets. For example, if you are a specialist in WordPress or Drupal. You have to drum up those skills so that you can attract clients that can offer them that specialized CMS support.


Network a lot in order to gain industry visibility. For example, join online communities and local groups in your city or community in order to promote business. This will slowly bring you the business.

Communicate Value

With your skills or expertise, start communicating the value that you will be able to deliver to your clients. Deliver the value proposition and let them know the clear advantage that they will get by purchasing their DNS products from you.

Deliver Simplicity and Control

Users want greater simplicity and control in their hosting and websites so you must focus on building this. Make it easier for them to make DNS changes or update websites. Framing yourself as a master of simplicity will simply resonate well with the vast majority of users who may not be tech-savvy. To assuage the fears of users, you can even offer them a money-back guarantee.

Don’t Do Sales Pitches

Sales pitches sound so stale and unprofessional. Instead of delivering sales pitches, focus on delivering value. Let your work speak for itself.